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SEO copywriting when done correctly can help you with your online presence and overall ranking ensuring your business get’s found in search.

SEO Copywrting For Your Brand

SEO copywriting includes the words on your website, such as product pages, category pages, landing pages and even words on your Linkedln profile and other social media. When crafted correctly they can help drive traffic to your site. WORD EMPIRE® takes a forensic approach to SEO copywriting. Hence our magnifying glass which forms part of our logo and features throughout our site.

Seo services

SEO Copywriting & Content Done Right

SEO copywriting and content isn’t just about sounding good—it’s about getting seen. It’s the 'art' of writing with style with SEO working behind the scenes. The right copywriting & content willl engage readers but strategically target keywords to match search intent, ensuring your brand stands out in search results.

Keyword Strategy

Every copywriting and content project whether large or small starts with comprehensive keyword research conducted using software and other methods.

mapping

Once keywords are identified we undertake keyword mapping where we assign the keywords to certain pages on your website or if doing other media like podcasts assign them there.

Implementation

This is where the rubber hits the road. Where the keywords are implemented. Often it involves a complete rewrite of your existing pages on your website. Sometimes it is a mere edit of a page.

Analysis & optimization

Though we dont offer ongoing SEO we partner with SEO agencies who do so if you are interested in ongoing SEO we can assist. On our end we will still track the results we get for you. Not to mention we optimise Google Business Profiles.

Did You Know?

There’s an old SEO joke that asks What’s the best place to hide a dead body? Page two of Google. (Haha) The reality is with so much compettion it is harder then ever to get on Page One so you need several other tactics to make SEO work for you in today’s space.

Your SEO questions answered

Common questions

Copywriting and content are terms used interchangeably but are not the same thing. Copywriting originates in advertising so it is more sales directed. Whilst content is more educational and takes the form of blogs, articles, etc. It is the warm up to the sale.

Our approach to SEO is the same for both copywriting and content in that we conduct comprehensive keyword research for both mediums.

Despite A.I tools like ChatGPT making significant advancements, it is highly unlikely that A.I will ever replace human copywriters & content writers entirely as the human element is needed for effective storytelling, emotion and impact. The same applies to A.I music and photography. People want the real deal when it comes to music and photography. 

SEO copywriting is beneficial for just about every industry under the planet so as a business you should look into hiring a SEO copywriter. The challenge you’ll find is that most copywriters don’t have a good enoguh grasp on SEO which makes WORD EMPIRE stand out. Never hire a copywriter who doesn’t understand SEO. It is 2025 not 1995 so a good copywriter should know SEO!

Though SEO copywriting along with SEO content is a must for your website and other marketing channels it isn’t enough on it’s own to drive traffic. You need other components like technical seo, off page SEO like backlinks, Google Business Profile, etc. 

Ready to take your business to the next level?

Get in touch today and receive a complimentary roadmap stratedy.