About us
Hi, we're WORD EMPIRE a content marketing agency- where words are kept human, no fluff and getting you real results that grow and expand your business. Curious about our story & what makes us tick? Let's dive right in..
2025 Goal
To work with 25 companies & organisations completely transform their content and overall marketing getting them AMAZING results! Will it be you?
Our Mission
To turn ideas & words into action and create innovative content that helps brands become empires and communicate their stories powerfully.
Our Vision
To be the go-to content marketing agency in Australia and impact 10% of Australian businessess over the next five years.
Sandra Di Francesco
" Words have the power to both destroy and heal. When words are both true and kind, they can change our world." - Buddha
Sandra Di Francesco an ordinary girl from Melbourne is the founder of WORD EMPIRE.
A true wordsmith at heart with having read over 500 books. YES, you heard right! Over 500! Check out her Goodreads profile. She LOVES books and even runs Book Empire a book club just for business owners.
Sandra sees the power in words and what they can do to transform a business when done well.
With a keen eye for detail and analysis Sandra has a passion for aviation and defence and just industries that require more high-level attention.
She has a diverse background – journalism, sales and digital marketing.
Sandra is fluent in both English and Italian and loves different cultures and so enjoys meeting people from different cultures so built a global content marketing business.
In her spare time, Sandra enjoys reading, cooking, hiking, watching movies, and playing chess despite not being a good player.
The values we live by
We take our values seriously here at WORD EMPIRE & they form the foundation of everything we do.
Transparency
Honesty and being transparent with a client is really important to us. We ensure we are both on the same page to avoid misunderstandings.
Results
Getting results for clients is at the heart of what we do. We want clients seeing a improvement in their business after engaging us.
Excellence
High standards guide our work as standards equal results & what you get so a commitment to excellence is a must.
Innovation
You can't build a business empire or just any worthwhile business without it. Innovation is what drives change and moves society forward.
Relentless
Unwavering dedication, faith and commitment to get you great results guides our every decision.
Integrity
A strong code of conduct guides our work as to be good humans and people of character requires it.
The Four Pillars of Stoicism Behind Our Business
You may be thinking what does ancient philosophy have to do with WORD EMPIRE? Sandra Di Francesco loves stoic philosophy and studies it to help guide her in life and as a result took inspiration from the four tenets of stoicism for the pillars behind the business.
Courage
Facing adversity with bravery and resilience. It's not just about physical bravery, but also about the courage to act in accordance with one's principles and values, even in the face of difficult circumstances.
Discipline
Self-control, moderation, and balance. It involves regulating emotions and desires and resisting the allure of extremes. It's about finding the right measure in all things.
Justice
Fairness, honesty, and integrity in dealings with others. It also encompasses a sense of responsibility and concern for the common good.
Wisdom
Understanding what is good, evil, and indifferent, and using that knowledge to guide actions. It's about practical wisdom and the ability to discern the best course of action.